Food & Beverage Work
Creative across multiple brands
Erbert & Gerbert's
Over the course of several years, I worked to create work for Erbert & Gerbert's. I have built teams to support marketing efforts for digital, social and in-store.
Erbert & Gerberts In-store Posters
Concept, art direction, food photography and production of a series of posters created to tell the stories behind the sandwiches.
Created with Haroldson Art & Design / Photography: Pegboard Projects / Ryan Dyer
Erbert & Gerbert's Social & Menu Photography
To create a new clean, modern look for E & G's photography, the process started with defining a consistent look for art direction and food styling. Creating a small team, we brought to life a series of library photo shoots to highlight promotional and new products as well as their evergreen menu of sandwiches and soups. The shots were used across menus, ads, digital and social.
Created with Haroldson Art & Design / Photography: Pegboard Projects / Ryan Dyer
Erbert & Gerberts Social Content
In addition to food photography, we concepted and created video & animation content for Instagram Reels to maximize our reach within the platform.
Red Baron Pizza
For multiple years, I oversaw the day-to-day creative needs for Red Baron Pizza. During that time, I handled marketing needs as well as created larger advertising campaigns to bring relevance to their pizza.
The most noteworthy campaign was bringing the Red Baron character to life as a mom that needs to get dinner on the table.
Created at space150 with many talented people including Andrew Beckman and Max Eastman
Bringing the Baroness to life
Behind the scenes of creating The Baroness Campaign.
Buffalo Wild Wings
Working on as the Creative Director on Buffalo Wild Wings for over 5 years, I helped create multiple versions of their website and online ordering experience. From UX and content strategy to design & development.
In addition to website needs, I was in charge of setting the creative tone for social media, campaigns, branded assets and executed multiple seasonal campaigns every year.
Created at space150
Buffalo Wild Wings Social & Digital Photography
Overseeing the creative of BWW's social channels, we built a team to regularly handle photography needs for all of their menu items and limited time offers
Buffalo Wild Wings Sauce Lab
This video series was created to launch Buffalo Wild Wings' limited-time only specialty sauce program. Inspired by firsthand explanations of eating something transcendent and hallucinogenic drug experiences, these videos work to show the transformative properties of the new flavors.
Bon Appetit Pizza
To support the launch of a new thin-crust artisan pizza for Schwan's, I was in charge of creating a full omni-channel campaign. The launch needed support across social media, digital, tv and in-store activations.
Created at space150
Pearson's Candy
Pearson's Candy needed a new website and overhaul of their digital and social presence. We started by physically digging into their archives and soon realized that for a company that was over 100 years old, there were great design elements from old packaging and other design ephemera, but not a cohesive brand. We needed to keep the nostalgia of the St. Paul based candy company but update it with modern pop art sensibilities.
Created at space150
Pearson's Candy Brand Language Update
Restoring a classic candy brand to its former glory in the modern day.
