The Heights Racquet & Social Club

Website Design & Development

The Heights is a racquet club featuring Pickleball, Padel and Squash that needed to stand out among the other clubs from the day they launched. The demand is high for places to play indoors in Minnesota and we worked to set them apart from all of the other Pickleball clubs that were opening. Focusing on the community aspect and additional benefits offered to members, we were able to tell a compelling story to drive new membership and support their existing members.

Role

User Experience, Content Strategy, Digital Product Design, Webflow site build

Friends

Owner - Copy & Creative Direction
Design Replace - Brand Identity

Selling more than a racquet court

There are many places to play racquet sports. The Heights offers much more amenities including a sauna, gym, laundry service and so much more. To introduce the expanded offering, we built out virtual tours and touted these amenities in a playful way.